We all have so much in common; certainly in our basic needs we share a singular set of common traits and desires. This is an excerpt from
MASLOW’S HIERARCHY OF NEEDS
from Psychology – The Search for Understanding
by Janet A. Simons, Donald B. Irwin and Beverly A. Drinnien
West Publishing Company, New York, 1987
These are biological needs. They consist of needs for oxygen, food, water, and a relatively constant body temperature. They are the strongest needs because if a person were deprived of all needs, the physiological ones would come first in the person’s search for satisfaction.
When all physiological needs are satisfied and are no longer controlling thoughts and behaviors, the needs for security can become active. Adults have little awareness of their security needs except in times of emergency or periods of disorganization in the social structure (such as widespread rioting). Children often display the signs of insecurity and the need to be safe.
Needs of Love, Affection and Belongingness
When the needs for safety and for physiological well-being are satisfied, the next class of needs for love, affection and belongingness can emerge. Maslow states that people seek to overcome feelings of loneliness and alienation. This involves both giving and receiving love, affection and the sense of belonging.
Needs for Esteem
When the first three classes of needs are satisfied, the needs for esteem can become dominant. These involve needs for both self-esteem and for the esteem a person gets from others. Humans have a need for a stable, firmly based, high level of self-respect, and respect from others. When these needs are satisfied, the person feels self-confident and valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless and worthless.
Needs for Self-Actualization
When all of the foregoing needs are satisfied, then and only then are the needs for self-actualization activated. Maslow describes self-actualization as a person’s need to be and do that which the person was “born to do.” “A musician must make music, an artist must paint, and a poet must write.” These needs make themselves felt in signs of restlessness. The person feels on edge, tense, lacking something, in short, restless. If a person is hungry, unsafe, not loved or accepted, or lacking self-esteem, it is very easy to know what the person is restless about. It is not always clear what a person wants when there is a need for self-actualization.
I think Maslow has it right and I believe that understanding these needs can illuminate so much of what we do and why. But what is striking to me is that once we go beyond or rather allow ourselves to dive into these needs we step into such a rich world of imagination and intention. It’s here that we in the developed world have the luxury to play and explore and it’s here that we ought to look for inspiration and growth.
As an Untrepreneur, my heart quickens when I think about the possibilities afforded to me when I get the chance to work with people whose work and ideas I respect. My mind races with images of world-changing developments. I go into a state of blissful engagement where work ceases to be “work” and my mind is so fertile that all ideas are one small step away from reality. In those moments there exists in me a visceral sense of truth and an expansive sense of possibility. I believe that in those times it is critical to create a record, but to do so with the least possible drag on the process of creation. It is important to understand that in these fleeting moments Heisenberg’s uncertainty principle is at work and that to measure and record affects that which is being measured or recorded. My approach is to trust my subconscious mind’s ability to retain and process the most relevant aspects of the exchange and to use written notes and audio/video as a backup. But most importantly I just stay in the moment and let the experience and the associated feelings sink in.
So what does this have to do with business and how can it make you wealthy beyond your wildest dreams? Well, the answer to that is simple: It has everything and nothing to do with business, and if by wealthy you mean living a deeper, more satisfying life the result of which will give you the greatest opportunity for financial riches as a bonus, this thinking is the very core of business itself. The beautiful thing about it is that it’s like yoga—anyone can practice it; those who have the desire can put their imagination to work and share those views with people they respect in a collaborative way and build whatever they conceive.
There is no monopoly on brilliance
I recently participated in a conversation about genius—what it is, what it means, who is a genius, and who will never be one, and I was astounded by the opinions I heard. I heard thinking that elevated genius to a rare few, and in the tone of the conversation I heard such reverence for those anointed few that it made me think that no one—no living creature—could be so brilliant that it/she/he could have singlehandedly had such an impact as these souls are reputed to have had on the shape of our world. Instead, I assert that genius is not the solitary function of an single individual but rather the catalytic reaction of an individual when placed in an environment where their make-up can flourish. My belief is somewhat akin to Malcolm Gladwell‘s in his book Outliers: The Story of Success. In essence, I believe that genius, like success, is an innate human trait and that physical, social, and behavioral factors determine the course of each of our lives and the impact we have on the world around us. So if that’s true, let’s put it to use. Let’s start a catalytic reaction, let’s sit down with someone whose talents we respect, let’s engage our inner Untrepreneur and let each of us create something new, something that changes our world, and let’s start today.
I have a proposition to make, or maybe it’s more of a challenge. I challenge you to take some time this week to think through and outline in your mind something that you feel you would love to see accomplished in the world. In your outline, think through some of the details, bring some color to it, let it fill you with the essence of what it is, envision how it might look and feel, imagine it as real. Then think about what it would take to make it real, whose help might you need, what resources it will take to build and operate (in this, be creative and don’t put forth artificial limits. In the future I will talk more about approaches to making just about anything happen). Then, once you have a fair sketch in your mind, I urge you to reach out to five people (whether you know them personally or not) and articulate your idea. Then, ask them for their guidance and, if you’re really feeling brave, ask them to participate in helping you build it. Take an open source approach to building your idea into a tangible thing. A good model for this (and, granted, music lends itself well to collaboration) is Indaba Music. Indaba is a company that provides all the basic tools for collaboration, it provides a central place where a community can form around the craft of creating music, and it allows for a free flow of ideas that generate an incredibly rich pool of creative value. There is no reason that people—regular, average people—can’t build and create anything that they can imagine. The primary thing that holds people back is the mythology around what it takes to build anything of value and the notion that the business world has it all figured out. The truth is that no one has it all figured out and everyone is on a constant lookout for better solutions. So get up and get out and make part of your conception a reality, starting today.
After all, it is each person’s responsibility to effect change in the world in a manner that is consistent with his or her vision.
Some wonderful resources for finding smart people to collaborate with are:
Co-working NYC (this is NYC only. There are other co-working groups around the world.)